Introducing a new e-Book from SIGMA

Use Data to Drive Marketing Success

For most B2B companies today, the sales channel has become increasingly complex. At SIGMA, we’ve spent 30 years helping B2B companies turn their data into a powerful tool. Get started on your data journey to improve your sales and marketing outcomes.

“Use Data to Drive Marketing Success” gives insight on how data insights can drive a marketing efforts. The eBook explains the primacy of metrics in marketing efforts and how these can translate over to the sales team’s efforts

Specifically it focuses on these topics:
A description of Data in Successful marketing Efforts
A solution to Marketing and Sales different approaches to data