Introducing a new e-Book from SIGMA

Make Your Data Smarter

For most B2B companies today, the sales channel has become increasingly complex. At SIGMA, we’ve spent 30 years helping B2B companies turn their data into a powerful tool. Get started on your data journey to improve your sales and marketing outcomes.

“Make Your Data Smarter” gives insight on sophisticated analytical techniques to achieve actionable data insight to customer and prospect. The eBook explains how “smart” data can help align Marketing and sales efforts.

Specifically it focuses on these topics:
A guide to Smart Data
A process to align Marketing and Sales efforts with Smart Data
A review of how and why Customer Value still matters