Looking Forward – Q and A with Stefan Willimann

SIGMA Account Manager, Teddy Malone, sat down with Stefan Willimann to hear his reflections on 2018 and hopes for 2019. Let’s talk about 2018. Where did we come from? Where are we going? 2018 was a strategic year, one in which we really started to integrate an important value into our culture — empowerment. Empowerment […]

2018 – Our Year in Review

2018 was a powerful year for SIGMA, rich in growth and full of promise for the future. As we look toward 2019 I think it’s beneficial to examine where our business developed successfully and look at our three salient areas of growth: Ag Space, Digital Expertise, Talent Acquisition. It was a pivotal year for SIGMA […]

5 Takeaways from Tableau

In October, SIGMA Data Scientist, Adam Smith attended Tableau’s coveted conference in New Orleans. Today he shares his biggest takeaways: 1. Mobile is now One theme across many conference sessions included the importance of creating dashboards that work across screen sizes: desktop, tablet, and mobile. Fortunately, Tableau has a Dashboard Layout tool that allows you […]

Successful Analytics

At SIGMA, we believe that certain processes effectively guide and instruct the B2B marketer to optimal performance and maximum ROI. Furthermore, an understanding of B2B marketplace realities is essential to appropriately apply these principles. The proper understanding of data can reveal these realities while the proper use of data can inform application of the principles. […]

The Importance of Culture at SIGMA

Stefan Willimann, our passionate CEO, shares his thoughts on the culture at SIGMA: I recently came across the following quote on LinkedIn, and it really resonated with me.   “The definition of failure is defined this way. When your life is over, the person you are meets the person you could have been.”   Does […]

Adam Smith Speaks at the ABA Bank Marketing Conference

Check out Adam Smith delivering a great presentation on “Data and Machine Learning Worth your Time and Money”. Adam gave this speech at the American Banking Association’s 2018 Bank Marketing Conference in Baltimore, Maryland on September 24th. In this video he explores such customer segmentation, customer profiling and predictive modeling. He, also, wrote this blog […]

9 Key Marketing Metrics Every Company Should Measure

When organizations begin to standardize marketing measurements across their sales channels, business units and media, they will better track Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability. Here are 9 metrics every marketing organization can be measuring: Multichannel marketers are tracking the costs to generate traffic to their sites from all possible […]

3 Ways to Get to Know Your Customers

Today, online purchases and order forms are rapidly replacing the face-to-face or voice-to-voice interactions that drove business and relationships in the past. However, computer-based interactions have also opened up new methods of understanding your customers, and have highlighted the need for a solid customer database. Key data provides crucial information to B2B companies about key […]

5 Ways Data Can Help Guide Your Digital Marketing

As digital marketers, we are always striving for higher open and click-through rates and increased page views, but often rely on instinct and guess-and-check methods to reach our goals, instead of making decisions based on results. That’s where data comes in. Using data to guide your digital marketing strategy can take it from its likely […]

Jump Start Your Bank’s Data-Driven Marketing Program

Data has been the buzzword de jour over the last five years. Still, most banks haven’t moved beyond data being “nice to have.” On September 24th, SIGMA Data Scientist, Adam Smith, will be speaking at the ABA Bank Marketing Conference in Baltimore and giving a presentation about Data and Machine Learning Worth Your Time and […]