Check out Adam Smith delivering a great presentation on “Data and Machine Learning Worth your Time and Money”. Adam gave this speech at the American Banking Association’s 2018 Bank Marketing Conference in Baltimore, Maryland on September 24th. In this video he explores such customer segmentation, customer profiling and predictive modeling. He, also, wrote this blog […]
When organizations begin to standardize marketing measurements across their sales channels, business units and media, they will better track Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability. Here are 9 metrics every marketing organization can be measuring: Multichannel marketers are tracking the costs to generate traffic to their sites from all possible […]
Today, online purchases and order forms are rapidly replacing the face-to-face or voice-to-voice interactions that drove business and relationships in the past. However, computer-based interactions have also opened up new methods of understanding your customers, and have highlighted the need for a solid customer database. Key data provides crucial information to B2B companies about key […]
As digital marketers, we are always striving for higher open and click-through rates and increased page views, but often rely on instinct and guess-and-check methods to reach our goals, instead of making decisions based on results. That’s where data comes in. Using data to guide your digital marketing strategy can take it from its likely […]
Data has been the buzzword de jour over the last five years. Still, most banks haven’t moved beyond data being “nice to have.” On September 24th, SIGMA Data Scientist, Adam Smith, will be speaking at the ABA Bank Marketing Conference in Baltimore and giving a presentation about Data and Machine Learning Worth Your Time and […]
Want to learn more about the end benefit we deliver to our clients? For years, we’ve described what we do as a means to improve the marketing ROI for our clients. As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be […]
Often we are asked: what makes SIGMA’s data solutions different than others’ services and platforms? Simply put, we provide the best way to display and visualize unique metrics that inform important decisions at your company. Our approach to data sets the stage for everything we do! The way people currently talk about data can make […]
Sales and marketing team alignment is more important than ever! Our partner Hubspot reports that companies that get marketing and sales working together not only generate 208% more revenue from their marketing efforts – but they see 36% higher customer retention and 38% higher sales win rates.
If you and your team are spending time trying to wrangle all your various data feeds to find a way to create opportunities for your organization — there is a way to streamline your efforts. You don’t need to find a home for, and a way to use all your data — just the “smart data”.
Customer Insights have the greatest value to marketers when they can be activated through marketing and sales efforts that move the sales needle in the right direction. “Smart customer data” has emerged as a powerful strategic asset.