What do you wish you could go see at The Henry Ford?

What do you wish you could go see at The Henry Ford? As we think about the new normal for our day to day operations at SIGMA, we are also forced to reflect on what we miss about a time before COVID-19 significantly changed our working environment. What is one of the things we miss […]

SIGMA Marketing Insights Announces Bynder Partnership

SIGMA Marketing Insights Announces Bynder Partnership Rochester, NY: SIGMA Marketing Insights (SIGMA) announced that it has joined Bynder as a Certified Service Partner. Bynder, the global leader in digital asset management (DAM), works hand-in-hand with partners like SIGMA to grow their clients’ businesses through DAM implementation, custom integration and managed support services. Marketers are producing […]

Part 2: Creating a Dashboard Mock-Up

Building Great Dashboards Series Part 2: Creating a Dashboard Mock-up This is part two of our four-part series on building great dashboards.  If you have not read Part 1: Gathering Dashboard Requirements, you may want to go back and start there. In our previous blog post, we described how to have a productive requirements gathering […]

Our Reflection + Education

With the current environment of social unrest in our community and throughout the U.S., SIGMA announced that we as a company would be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We felt that it was important to give our team members an opportunity to support each other […]

Part 1: Gathering Dashboard Requirements

Building Great Dashboards Series Part 1: Gathering Dashboard Requirements Self-service dashboards have been growing in popularity for many years, but the truth is, for many teams, stakeholders still rely heavily on having a Data Analyst to walk them through the process and come up with thought-provoking questions to ask.  When teams were working in the […]

A Message From Our CEO

SIGMA as a company will be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We feel it is important to give our team members an opportunity to support each other and our community during this profound time. This Friday, June 19th, we are encouraging our team to take the […]

Getting Started With Multi-Touch Attribution

Attribution and multi-touch attribution have become a top priority for many marketers today. Determining how to achieve multi-touch attribution can be a complicated journey and it will take some real work to get to the final destination, but there will be wins along the way.  Here we will provide you with our process and a […]

Data-Driven Marketing

Make Informed Business Decisions with Data-Driven Marketing

In the uncertain times that have become our daily lives, it is more important now than ever to be smart about how best to communicate with your customers. Using Customer Insights effectively can provide a great value to marketers when activated through marketing and sales efforts to get the sales needle moving in the right […]

Providing Meaningful and Timely Information for B2B in Our Current Environment

With the constantly changing environment, many companies and organizations are hesitant to make big business decisions like starting a new project or committing funds to a new platform or service. This is your opportunity to provide meaningful and timely information to your customers and demonstrate your commitment to their organization by giving without expectation. Rather […]