Respect the email: The power of email click-through rates and member renewals

Note: this is the third in a series of three blogs exploring member renewals for museums and nonprofits. You can read Part 1 and Part 2 on our Insights Blog. We all know it: our members are our most invested and passionate audiences. They care about our mission, they know our exhibits and they love […]

Museum member renewal rates and visitation: get them in before they expire!

Note: this is the second in a series of three blogs exploring member renewals for museums and nonprofits. The first one explored the relationship between donations and renewals. Follow us on Facebook, Instagram, or Twitter for notifications when the last one comes out. Earlier this week, we kicked off a mini-series exploring some key variables […]

Yes, small donations are huge for nonprofit member renewals

Note: this is the first in a series of three blogs exploring member renewals for museums and nonprofits. Follow us on Facebook, Instagram, or Twitter for notifications when the other two come out. For the past 8 years, we have had the honor to work with a history museum in the Midwest with great audience […]

NAMA Post-Show

Last week, SIGMA team members Ruth Altpeter, Director of Account Services and Mallory Tabolt, Senior Account Manager attended the National Agri-Marketing Association (NAMA) Conference in Kansas City, MO. The NAMA conference is an opportunity for agri-marketing professionals to network and attend learning sessions highlighting new ideas and strategies specific to the agricultural industry. This year’s […]

Commodity Classic Recap

Earlier this month, SIGMA team members Gregg Sullivan, COO and Mallory Tabolt, Senior Account Manager traveled to Orlando, FL for Commodity Classic 2019. Commodity Classic is the largest farm-focused trade show in the U.S. and hosts thousands of visitors seeking new technology, equipment and the opportunity to meet with vendors and partners. Over the three […]

Looking Forward – Q and A with Stefan Willimann

SIGMA Account Manager, Teddy Malone, sat down with Stefan Willimann to hear his reflections on 2018 and hopes for 2019. Let’s talk about 2018. Where did we come from? Where are we going? 2018 was a strategic year, one in which we really started to integrate an important value into our culture — empowerment. Empowerment […]

2018 – Our Year in Review

2018 was a powerful year for SIGMA, rich in growth and full of promise for the future. As we look toward 2019 I think it’s beneficial to examine where our business developed successfully and look at our three salient areas of growth: Ag Space, Digital Expertise, Talent Acquisition. It was a pivotal year for SIGMA […]

5 Takeaways from Tableau

In October, SIGMA Data Scientist, Adam Smith attended Tableau’s coveted conference in New Orleans. Today he shares his biggest takeaways: 1. Mobile is now One theme across many conference sessions included the importance of creating dashboards that work across screen sizes: desktop, tablet, and mobile. Fortunately, Tableau has a Dashboard Layout tool that allows you […]

Successful Analytics

At SIGMA, we believe that certain processes effectively guide and instruct the B2B marketer to optimal performance and maximum ROI. Furthermore, an understanding of B2B marketplace realities is essential to appropriately apply these principles. The proper understanding of data can reveal these realities while the proper use of data can inform application of the principles. […]

The Importance of Culture at SIGMA

Stefan Willimann, our passionate CEO, shares his thoughts on the culture at SIGMA: I recently came across the following quote on LinkedIn, and it really resonated with me.   “The definition of failure is defined this way. When your life is over, the person you are meets the person you could have been.”   Does […]