At SIGMA, we believe that certain processes effectively guide and instruct the B2B marketer to optimal performance and maximum ROI. Furthermore, an understanding of B2B marketplace realities is essential to appropriately apply these principles. The proper understanding of data can reveal these realities while the proper use of data can inform application of the principles. […]
About Theodore Malone
This author has yet to write their bio.Meanwhile lets just say that we are proud Theodore Malone contributed a whooping 2 entries.
Entries by Theodore Malone
Check out Adam Smith delivering a great presentation on “Data and Machine Learning Worth your Time and Money”. Adam gave this speech at the American Banking Association’s 2018 Bank Marketing Conference in Baltimore, Maryland on September 24th. In this video he explores such customer segmentation, customer profiling and predictive modeling. He, also, wrote this blog […]
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