Entries by Kaeleigh Beebe

Museum member renewal rates and visitation: get them in before they expire!

Note: this is the second in a series of three blogs exploring member renewals for museums and nonprofits. The first one explored the relationship between donations and renewals. Follow us on Facebook, Instagram, or Twitter for notifications when the last one comes out. Earlier this week, we kicked off a mini-series exploring some key variables […]

Looking Forward – Q and A with Stefan Willimann

SIGMA Account Manager, Teddy Malone, sat down with Stefan Willimann to hear his reflections on 2018 and hopes for 2019. Let’s talk about 2018. Where did we come from? Where are we going? 2018 was a strategic year, one in which we really started to integrate an important value into our culture — empowerment. Empowerment […]

2018 – Our Year in Review

2018 was a powerful year for SIGMA, rich in growth and full of promise for the future. As we look toward 2019 I think it’s beneficial to examine where our business developed successfully and look at our three salient areas of growth: Ag Space, Digital Expertise, Talent Acquisition. It was a pivotal year for SIGMA […]

Successful Analytics

At SIGMA, we believe that certain processes effectively guide and instruct the B2B marketer to optimal performance and maximum ROI. Furthermore, an understanding of B2B marketplace realities is essential to appropriately apply these principles. The proper understanding of data can reveal these realities while the proper use of data can inform application of the principles. […]

Adam Smith Speaks at the ABA Bank Marketing Conference

Check out Adam Smith delivering a great presentation on “Data and Machine Learning Worth your Time and Money”. Adam gave this speech at the American Banking Association’s 2018 Bank Marketing Conference in Baltimore, Maryland on September 24th. In this video he explores such customer segmentation, customer profiling and predictive modeling. He, also, wrote this blog […]

3 Ways to Get to Know Your Customers

Today, online purchases and order forms are rapidly replacing the face-to-face or voice-to-voice interactions that drove business and relationships in the past. However, computer-based interactions have also opened up new methods of understanding your customers, and have highlighted the need for a solid customer database. Key data provides crucial information to B2B companies about key […]