Stay on top of industry trends, your markets and your competitors. Our collection of white papers helps you do just that. Each paper offers you a fresh and timely perspective on today’s important topics, trends and practices as seen through the eyes of SIGMA’s industry experts. Our white papers are highly informative — and FREE.
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Glossary of Datamining Terms.
Tap into our comprehensive glossary of commonly used terms and concepts to expand your knowledge of datamining.
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7 Game-Changing Trends for Marketing Services
Webinar
Whitepaper
We are watching a new era in the world of marketing unfold. Rapid change is being driven by ever growing demands by buyers for more relevant information, more flexible ways to shop and purchase, and greater choices for those products and services than have ever existed before. Marketing is being shaped by ever-increasing streams of data about customers, produced by continuously evolving media. Today’s marketing programs are highly dependent on capturing and making that data work to the marketer’s advantage. Seven trends that together create a tidal wave in the new world of marketing are contributing to the challenges—and opportunities—for all types of organizations. At the core of each is rapid change – in data, talent and technologies that marketers are struggling to use in the most profitable ways possible.
Online Marketing for Your Local Business
If you’ve already developed a website and you’re scratching your head as to why more of your customers aren’t finding you. This eBook presents a nine-step formula for internet advertising.
The Latte Phenomenon-Mobile Marketing at Your Corner
Imagine this; you’re driving along and you come to a stoplight. Just to your right is a Starbucks and out of the blue you get a text message on your GPS enabled cell phone with a special coupon for a Starbuck’s latte. You make a quick turn, show the cashier your phone with the special code and you’re off and running.
Knowledge Mining: Digging for key insights to help solve business problems.
Discover how you can transform your customers relationships — and your industry — simply by applying the right information to the right business problem.
Bridging the Gap Between Customer Insights and Messaging.
Find out how a messaging conjoint can help you deliver the right message to the right customer at the right time.
Knowledge Mining in Today's Competitive Market.
Learn how knowledge mining can widen your advantage over your competition.
Case Study: Minimizing Postal Expense Without Carpet Bombing.
SIGMA created a geographic targeting model for Nationwide P&C which boosted their incremental sales while lowering the marketing cost per acquisition.