SIGMA’s Value Proposition
SIGMA believes that the goals of database marketing are:
- Creating better, longer and more loyal relationships with current customers,
- Identifying the right new prospects that will become good customers,
- And ultimately, driving increased sales and revenue for our clients.
These goals can be reached by using the skills and concentrations in five core competency areas. Combined, these competency areas deliver:
- Knowledge Management: Data-fueled marketing research and analytics that identify prospect and customer insights
- Marketing Strategy: Strategic one-to-one communication programs supported by these insights to pinpoint the right messages for the right audiences to deliver optimum levels of short- and long-term revenue
- Sales Optimization: Identification of the right sales channels to deliver your messages and capture more information for even higher future results