Data-driven marketing from SIGMA works for businesses. 

See examples of a variety of successful projects and processes in our case studies: 



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Affinity Marketing

A major player in the property and casualty insurance industry partnered with SIGMA to bring analytical strategy and marketing technology best practices to their Affinity Marketing Program.

SIGMA's solution dropped the client's cost per policy 50% through the use of selective targeting and mail optimization.

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Customer Growth (Banking)

A bank needed to grow its balances from direct deposit accounts and expand its relationships with checking account customers.

SIGMA's solution used analytics to find checking customers most likely to upgrade their account status and bring in balances from other institutions. Together with creative messaging tests, the models resulted in a 22.8% increase in average household deposits and 7.4% of households upgrading their accounts.

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Distributed Marketing

Our client needed a simple desktop solution to manage a large quantity of small-run, variable print direct mail that needed unique branding and offers.

SIGMA's solution gave them a complete print-on-demand system with no waste on print overruns or unused printed inventory, plus centralized control of assets and users.

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Evangelism (Consumer Services)

A luxury automotive manufacturer was looking to leverage the natural sharing behavior of its most enthusiastic owners.

SIGMA's solution pinpointed customer evangelists through targeted profiling and surveys to understand what messages had the greatest likelihood to increase evangelist behavior, and developed a promotional program with dealerships targeting evangelists.

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Multichannel Messaging (B2B)

An international document destruction company with an independent sales force and franchises needed an accurate way to measure the ROI of its marketing campaign.

SIGMA's solution generated a 314% ROI in its first year with a closed-loop sales process, segmented campaigns, and an online lead management tool used by the field sales force that allowed the client to determine the source of a lead for the first time and follow that lead through to conversion.

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Multichannel Solutions (B2B)

A nationally-ranked graduate business school needed to raise positive awareness among recruiters prior to their completing a critical industry-ranking survey.

SIGMA's solution resulted in a 17% response to the promotion, and the school rose 11 points in the next ranking cycle.

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Predictive Analytics (Banking)

A bank wanted to generate new deposit accounts among its current customers and increase its overall deposit balances among households.

SIGMA's solution provided an $88 million increase in deposit balances with a multi-touch program based on a propensity model targeting customers most likely to respond.

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Predictive Analytics (Financial)

A bank needed to grow its balances from direct deposit accounts and expand its relationships with checking account customers.

SIGMA's solution used analytics to find checking customers most likely to upgrade their account status and bring in balances from other institutions. Together with creative messaging tests, the models resulted in a 22.8% increase in average household deposits and 7.4% of households upgrading their accounts.

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Predictive Analytics (Healthcare)

A regional HMO needed to understand who its most valuable employer group members were and what prospects might be most valuable in the future, as well as metrics that would aid more targeted marketing efforts.

SIGMA's analytics solution created models and identified segments of consumers within employer groups, letting the client design plans based upon the drivers of profitability and the likelihood of adoption and long tenure.

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Sales Enablement (B2B)

A worldwide manufacturer needed up-to-date, strategically ranked territory information accessible for its expanding field sales organization.

SIGMA's solution leveraged acquisition, cross-sell, and retention analysis into a personalized, web-based sales "playbook" that identified qualified leads and combined them with winning sales strategies. The Playbook reduced the learning curve of new sales representatives, and new customer growth increased 300% in the first year.

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Web Analytics (Consumer Services)

A regional membership organization was heavily reliant on their website for new enrollments, but had no insights about the website's functionality or its value compared to other channels.

SIGMA found that members enrolling online were 37% more valuable and 38% more likely choose to renew their memberships automatically than members joining offline, and identified significant issues with website abandonment through clickstream analysis and customer surveys.

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