Marketing 2.0: Making It Work
SIGMA’s Digital Marketing Solutions
Integrating Analytics + Strategy + Technology — We help clients build better relationships with their customers online and offline, through both digital and traditional direct marketing channels. Our consultants, analysts and technologists collaborate on your challenges under one roof to create solutions driven by customer insights and focused on smart, practical implementation: We make multichannel marketing work.
SIGMA’s Digital Marketing Team manages the complexity of multichannel campaigns with an eye on ROI. Integrating online and offline data and technology, we enable relevant, real-time messaging where and when your customers want to engage. Our marketing analytics create customer intelligence from data collected across the Web, in-store, or from your partners. Insights drive relevance: online, in the mailbox, on the phone, and during the sales call.
Multichannel Campaign Management
Optimized message delivery across multiple channels requires new technologies, skills and processes, and SIGMA’s team
delivers all three. As technology integrators, we bring
together the tools that make dynamic multichannel campaigns possible — from data hygiene to the delivery of highly dynamic messaging, from pilot to full implementation. SIGMA’s team will deliver a solution that fits where you are today — and help you move to the next level.
• Campaign management technology assessment and implementation
• Messaging strategies for dynamic online and offline message delivery
• ChannelSMARTSM messaging solution
• Online and offline campaign design and execution
• Integrated multichannel campaign analysis and reporting
• Integration of ad, search and social campaigns
Online/Offline Technology Integration
Achieving CRM 2.0 requires next-generation management of online and offline data and technologies. SIGMA’s 25 years of data integration experience brings together data from the first visit to the latest purchase. Our data facility houses databases and technology solutions that incorporate ecommerce,
behavioral, Point of Sale, marketing, and social engagement data about our clients’ customers and prospects — all designed to deliver better brand experiences from marketing and sales.
• Hygiene and integration of offline, online and 3rd party data
• Marketing technology tools integration
• Social media monitoring solutions
• Community platform solutions
Digital Sales Enablement
We bridge the gap between marketing and sales. Arm your
organization’s sales force with access to the same targeting, insights and selling strategies that your marketing team uses to increase revenue. SIGMA’s Digital Sales Enablement Solutions deliver online intelligence and highly targeted strategies directly to your sales force or connects to your CRM system to enable the most effective sales and retention efforts.
• Customized sales portals
• Multichannel demand generation and lead management
• Sales force automation systems integration
• Channel data integration
• B2B prospect databases
• B2B analytics
• Channel and reseller support systems
• Nurturing and trigger programs
• Distributed marketing technology integration
Web Analytics
Discover a complete view of your customers by integrating
site analytics with data captured from other channels. SIGMA analysts use predictive and segmentation techniques
with web analytics to define KPIs and track key metrics, refine your online tactics, and give credit to your various initiatives, across multiple channels.
• Definition of KPIs and metrics
• Visitor segmentation and analysis
• Funnel and conversion analysis
• Site audit and optimization
• Behavioral targeting
• Revenue attribution
• Online and offline campaign analytics
• A/B testing
Download our information sheet