B2B Marketing Goes Digital: Trends and Insights on Interactive Marketing
Meeting Description:
Budget cuts and the explosion of digital marketing channels require all marketers to re-think their online interactive presence. This webinar will discuss how B2B marketers are leveraging the 1:1 online marketing tools of their trade to increase their visibility online to attract interested prospects as well as convert that awareness to revenue through online dialogue to automate company to prospect conversations.
Heavily reliant on the online channel for their demand generation and lead nurturing campaigns, B2B marketers are quickly adopting new digital, interactive communication strategies and tactics that include new time and behavior dimensional information. B2B marketers, and their B2C counterparts, are clamoring to use new digital communication venues to increase reach and manage tight budgets with great peripheral vision on business rather than strategic brand intent.
Join this webinar and hear from a panel of industry experts who represent a software provider whose solutions support interactive marketing, Vida Tamoshunas, from SIGMA Marketing Group, is a B2B Marketing Analyst. Vida is assessing how to push the proverbial envelope for her clients, (i.e., the digital one) and an industry analyst who studies and reports on the B2B marketing space. Our speakers will share their views of and experience in the multi-dimensional and ever-changing world of online marketing – i.e., the virtual, interactive 1:1 campaign.
Speakers:
Lisa Arthur, CMO, Aprimo
Vida Tamoshunas, B2B Marketing Analyst, SIGMA Marketing Group
Alli Libb, Moderator, American Marketing Association
Host(s):
Alli Libb
Scheduled Date:
Tue, Nov 3, 2009
Scheduled Time:
12:00 PM
Presenter Information:
Aprimo
Recordings
AMA/Aprimo Live Event Recording - 11.03.09