SIGMA CEO KENYON BLUNT PRESENTS
SEVEN GAME-CHANGING TRENDS FOR MARKETING SERVICES
March 5, 2009, Rochester, NY — SIGMA Marketing Group LLC announces that CEO Kenyon Blunt presented Seven Game-Changing Trends for Marketing Services to 30 marketing professionals from Arvest Bank Group on Friday, February 27.
“We were very pleased to host Kenyon at Arvest Bank,” said Debbie Barbe, vice president of Arvest Bank. “Now, more than ever, with the numerous challenges we are all facing in the banking industry, it is important to stay focused on how we are communicating to our current and potential customers and to ensure that we are utilizing all of the messaging channels available to us.”
Of particular interest to the group was Trend #4, Media Explosion Intensifies, which focused on mobile marketing.
“At SIGMA Marketing Group, we realize that mobile marketing is an area that is exploding right now, and we are advising our clients on best practices for taking advantage of this ‘new’ medium,” Blunt explained. “Arvest has joined in this trend as they recently launched their mobile banking service.”
Other trends discussed included: the importance of established marketing channels such as direct mail, how to use social media in an integrated marketing campaign and the growing importance of analytics in marketing.
Arvest Bank Group has banks in Arkansas, Kansas, Oklahoma and Missouri, with assets of over $9.7 billion and over 4,500 employees.
SIGMA Marketing Group is a full-service database marketing company for a national client base of Fortune 100 companies. Kenyon was appointed as SIGMA’s chief executive officer in 2007. Prior to joining SIGMA, he founded and managed two companies, eLocal Marketing and Bullseye Database Marketing. He earned his BA and his MBA from the University of Kansas, and he is also on the Board of Advisors for the Kansas University School of Business.
For additional information, or to schedule a presentation for your company, please contact SIGMA Marketing Group at 585-473-7300.