SIGMA to Exhibit and Present at DMA 07 Conference and Exhibition
August 6, 2007, Rochester, NY — SIGMA Marketing Group is pleased to announce its participation at the Direct Marketing Association’s 2007 Conference and Exhibition as both an exhibitor and session presenter. Visit us at:
Exhibit Booth 670
DMA 07 Conference < Exhibition
October 14-16, 2007
McCormick Place West
Chicago, IL
Concurrent Session
Integrate Market Research and Database Analysis to Support Brand Development
Wednesday, October 17
9:00-10:00 am
“Integrate Market Research and Database Analysis to Support Brand Development" will be the topic of a session given by Martha Bush, Senior Vice President of Strategy, on Wednesday, October 17 at the DMA 07 Conference & Exhibition.
In this dynamic and informative session, attendees will learn how the process of strategic profiling is used to create robust, detailed consumer personas that can be used to construct successful strategies for a brand. Attendees will benefit from real world examples of insight turned into action from clients in the packaged goods, automotive, healthcare, travel and home fashions industry.
The DMA 07 Conference and Exhibition is the world’s largest event for marketers. Hosted by the Direct Marketing Association, DMA 07 attracts industry leaders from all areas of the direct marketing community. The conference runs from October 13, 2007 to October 18, 2007. For more information, visit http://www.the-dma.org/conferences/dma07/index.shtml.