SIGMA to Exhibit and Present at DM Days New York
May 22, 2007, Rochester, NY—SIGMA Marketing Group is pleased to announce its participation at DM Days New York as both a session presenter and exhibitor. Visit us at:
Exhibit Booth 215
DM Days New York Conference & Expo
June 19-21, 2007
Jacob K. Javits Convention Center
New York, NY
“Build Your Brand’s Persona(s) – Integrating Market Research and Database Analysis to Support Brand Development” will be the topic of a session given by Martha Bush, SVP Strategy and Product Development, on June 20 at DM Days.
The session will focus on how strategic profiling can be used to bring together database analysis, primary market research and data enhancement to create highly detailed, actionable pictures of consumers. Attendees will learn how to create robust, detailed consumer personas that will help build successful strategies for their brand. The session will also explore how to leverage the hidden knowledge in a consumer database to provide guidance and tools for creative development, media placement and promotion design.
DM Days New York Conference and Expo is hosted by the Direct Marketing Association and attracts CMOs, senior account managers and directors who represent hundreds of Fortune 1000 companies. For more information, please visit http://www.the-dma.org/conferences/dmadmd/.