SIGMA to Host Workshop and Session at Direct Marketing to Business Conference in April
February 26, 2007, Rochester, NY —SIGMA Marketing Group is pleased to announce that it has been selected to give two presentations at the DMA’s Direct Marketing to Business Conference in Orlando this April. “How to Leverage Analytics and Industry Expertise to Optimize Your B-to-B Marketing Prowess” will be the topic of a six-hour intensive workshop given on April 16. This workshop will be presented by Gabrielle Bedewi, Senior Vice President and Chief Knowledge Officer; Joe Somma, Director of Account Business Strategies; and Paul Raca, Director of Knowledge Mining. The workshop will focus on SIGMA’s expertise in incorporating acquisition, cross-sell and retention models into B-to-B marketing programs, and will provide attendees with the tools and evaluation guidelines needed to make this process efficient and effective.
In addition, Paul Raca and Mike Sullivan, Vice President and Account Development Leader, will team up with Rob Wensley of Xerox to present a one-hour session entitled “Optimizing Sales Effectiveness through Working Analytics” on April 18. This presentation will explore how SIGMA and Xerox intelligently mined customer data to build a core set of Marketing Knowledge Assets that guide a wide range of marketing initiatives. Presentation attendees will obtain new ideas on using marketing analytics to improve marketing and sales performance.
The Direct Marketing to Business Conference is hosted by the Direct Marketing Association and attracts mid- to senior-level executives who represent all areas of Business-to-Business Marketing. For more information, or to view a detailed conference program, please visit http://www.the-dma.org/conferences/dmadmb