SIGMA to Present at NCDM Conference
November 29, 2006, Rochester, NY —“Finding the Best Mix of Product Features for Your Customer Segments” will be the topic of a presentation by SIGMA Marketing Group and Levolor-Kirsch on December 12, as part of the 2006 National Center for Database Marketing Conference in Orlando, Florida.
Mary VanDenburgh, SIGMA Account Planner, and Michelle Zeller, Director of Consumer Marketing for Levolor, will lead the session which will focus on an innovative data mining and research process created by the two companies. This process combines secondary research, focus groups and conjoint modeling to match the needs and wants of consumer segments to new products and services.
The NCDM attracts more than 1,500 highly qualified marketers representing companies from around the world and is well known for its educational programs for database, marketing and IT professionals. The 2006 NCDM Conference is co-presented by the Direct Marketing Association and Direct Marketing Business Intelligence. For more information, please visit www.ncdmevents.com.