SIGMA to be featured presenter at DMA06
October 11, 2006, Rochester, NY —“Minimizing Postal Expense Without Carpet Bombing,” will be the topic of an upcoming talk co-presented by SIGMA Marketing Group and Nationwide Insurance. The presentation will take place on Wednesday, October 18, as part of DMA06, the national conference of the Direct Marketing Association.
This fast-paced session will focus on how companies can have the best of both worlds by minimizing postal expense for a targeted acquisition program. Featuring a case study with Nationwide P&C, the session will study the approach used by SIGMA and Nationwide to significantly boost incremental sales, while lowering the marketing cost per acquisition. The discussion will touch both on the creation of the geographic targeting acquisition model and considerations for ensuring minimal postage expense. In addition, a framework will be provided for how companies can apply these same concepts to their industries, including key consideration questions.
Steve Streibel, Account Relationship Leader for SIGMA Marketing Group, and Tony Monago, Marketing Officer for Nationwide Insurance, will be principal presenters at the session.
DMA06 is being held from October 14 -19 in San Francisco, CA. For more information on this presentation and DMA06, visit the Direct Marketing Association website at www.the-dma.org.