SIGMA Associates Appointed to Three Direct Marketing Association Council
June 29, 2006, Rochester, NY — SIGMA Marketing Group is pleased to announce that the following associates — representing expertise in analytics, marketing and financial services — have been appointed to serve on three separate councils of the Direct Marketing Association (DMA):
Paul Raca - DMA Analytics Council
Paul will share his statistical expertise with the DMA Analytics Council, the primary resource within the direct marketing community for leveraging information and analytics to drive direct marketing programs. The Analytics Council sponsors educational luncheons, seminars, idea exchange forums, and publications for communicating state-of-the-art applications such as segmentation, predictive modeling, data mining and primary analytics, with an emphasis on demonstrating how they can be used to create successful acquisition, loyalty and cross-sell marketing programs.
Mike Sullivan - DMA Business-to-Business Council
Mike will work with the council to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
Jim Dellavilla - DMA Financial Services Council
Jim will assist this group in integrating direct marketing concepts, tactics and practices with mainstream insurance and financial services marketing to create a strategic business synergism. The Council also seeks to provide the tools that can be used to fulfill the needs of consumers with high-quality, value-laden products and services.
About the DMA:
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.
DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.