Dollar Thifty Names SIGMA Database Agency of Record
April 2006, Rochester, NY — SIGMA Marketing Group is pleased to announce that it has been named Database Agency of Record for Dollar Thrifty Automotive Group, Inc. In its new role, SIGMA will work in close partnership with FKQ, Dollar Thrifty’s general marketing agency, to build comprehensive, results-oriented marketing programs and solutions.
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission, "Value Every Time," the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in approximately 70 countries.
Dollar and Thrifty have over 1,600 corporate and franchised worldwide locations, including over 800 in the United States and Canada. The Dollar or Thrifty brands operate in virtually all of the top U.S. airport markets; both brands operate in all of the top Canadian airport markets.
The company's more than 8,300 employees are located mainly in North America, but global service capabilities exist through an ever-expanding international franchise network.