Key Alliances
At SIGMA we are continually looking for ways to expand our solutions and knowledge base to serve you better. Many times this involves developing formal alliances with some of the best and brightest people and organizations in the industry. These key partnerships can offer you added resources and brainpower to tackle the most complex challenges facing your business. Read on to find out more about current industry alliances:
The Rochester Chapter of AMA is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. Founded in 1937 as a professional non-profit organization for marketers, the purpose of the AMA is to promote education and assist in the personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.
The Rochester New York Chapter of the American Marketing Association is one of the oldest chapters of AMA, with over 150 members.
The Direct Marketing Association promotes direct marketing as a useful and everyday part of the consumer’s lifestyle and choice, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practices.