The team I work with here at SIGMA it’s a good mix for me of all elements of the marketing process that we really need to deliver the projects that I’m involved in at Xerox. We use their people more on the creative side to help us deliver messages but we also use the analytical to help us dive thru the data that we have to help us identify key segments and key customers as well as key prospects. And then because they have all elements from the creative to the analytics, we can really drive the right message to the right customer at the right time.
Peter O’Brian: Xerox Corporation