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Incentive Program
Gain retail floor space and drive sales
The Challenge
Determined to break through a crowded retail environment, our consumer goods client wanted to create an exciting promotional event that would capture sales, create a unique promotional offer to drives sales of an expensive toy ($150-$250), and convince retailers to devote a significant amount of floor space to display the product.
The Breakthrough
SIGMA designed a creative concept for an incentive initiative that was unlike a typical cash-back/check incentive program. In addition to reducing the cost component to the client, SIGMA managed the fulfillment and mailing components of the program.
The Win
This successful marketing effort had the following results:
- A 100% incremental increase in sales.
- Every major retailer accepted the promotion as designed.
- Detailed profiles of new customers led to revamping of product positioning.
- Client learned key insights about purchase patterns of consumers.
- Promotion has been repeated four times.