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Co-branded credit card acquisition
Leverage the strength of two trusted brand identities to create new credit card customers
The Client
Retail bank and worldwide toy manufacturer
The Challenge
A retail bank sought to expand its credit card portfolio and lower its acquisition costs by leveraging the outstanding brand identity and customer loyalty of a major toy manufacturer.
The Breakthrough
SIGMA developed several visually distinct mail pieces with customized copy that emphasized the benefits of an equity line of credit for each audience segment. Unique photos, envelopes and colors were chosen to further appeal and engage the various segments. A combination of pre-approved and invitation-to-apply offers was used and a portion of both the customer and prospect list received follow-up telemarketing calls.
The Win
- The client deemed the new creative packages a huge success.
- The invitation-to-apply offers proved more cost effective than the pre-approved offers.
- Telemarketing follow-up significantly increased the overall response rate.