SIGMA Marketing Group

Direct Marketing Case Studies

• Acquisition
  • Boost home equity volume during off-peak periods
  • Acquire valuable new customers with better ROI
  • Co-branded credit card acquisition
  • Identify new business opportunities
  • Boost home equity awareness in new markets
• Customer Loyalty
  • Maximizing lifetime customer value
• Lead Generation
  • Build awareness, drive leads
• Marketing Optimization
  • Gaining new insight into customer buying habits
  • Increase purchase behavior by matching the right product to the right customer
  • Optimizing vehicle sales through customer survey data
  • Increase call center productivity
  • Identifying Your Best Customers to Meet Your Marketing Objective
• Personalized Customer Messaging
  • Increase sales force performance. Jump start sales.
  • Reposition your product to new markets and increase purchases.
  • Boosting acquisition numbers with a segment-specific creative approach
• Product Launch
  • Bring a new product to market successfully
  • Using rock-solid creative thinking to build a successful fundraising event
  • Gain retail floor space and drive sales
• Retention
  • Making Your Customer Retention Efforts Work Harder
  • Predictive Data Modeling Helps Identify Likely-To-Leave Customers — Telecommunications
• Segmentation
  • Segmentation strategy and analysis bring a new product to market successfully
  • Redemption modeling in the business-to-consumer market
  • Leveraging customer transactional information