What prospect data will make my marketing programs more successful?
Companies usually have most of the prospect data they need… it's just scattered in so many places across the organization and in so many formats that it isn't usable.
The place to begin is by understanding what data you already have, which means you have to bring all the marketing data together, make it smarter, and make it work harder. Then you can fill in the gaps with data from third-party sources, if necessary.
Why Choose SIGMA?
Before you start buying expensive data licenses or campaign engines, take the time to understand your current situation. Companies waste millions of dollars buying tools before they're ready to operationalize them.
SIGMA's Marketing Technology Assessments highlight the opportunities for better data hygiene, to connect marketing systems, and gaps where your data can be improved either through third-party sources or internal sources, such as campaign response or web analytics data.
A thorough assessment of the data in your organization and the processes that make everything run (or not!) helps you shore up trouble spots, identify priorities, and gives you an affordable place to start quickly.
Fast Forward: Acquisition is a customized, customer acquisition look-alike model that identifies your best prospects for campaigns or targeting lists.
What Do I Get?
Case Studies & Solutions:
Learn more about SIGMA's Marketing Assessments: