How can I get control over my data so that I can measure retention?

Company data is often stored in different departments, divisions, or sites throughout an enterprise, and the reasons for customer retention could be buried in any or all of them.

Getting control of your data so that you can accurately measure anything demands a company-wide evolution of data sources and practices. Making an investment in additional tools or systems or even removing operational processes could be premature moves without fully understanding the data within your organization.

Why Choose SIGMA?

SIGMA always recommends taking the time to understand your current situation before taking the leap into a costly and time-consuming investment.

A Marketing Technology Assessment that examines all your data sources, processes and the people that make it all work highlights ways to connect marketing systems and improve data hygiene. Assessing your situation helps you get control, streamline your marketing operations, and supports the total customer view you need to measure retention.


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Customer Retention Challenges


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