Is the quality of my marketing data costing me customers?
Yes, bad data means missed opportunities, but whether the quality of your marketing data is costing you just a few or a lot of customers is an even better question.
Connecting all your marketing data, cleaning it up, eliminating duplicates (or triplicates and quadruplicates), and adding data from other sources, both online and offline, yields business intelligence that helps you to make strategically informed decisions about customer retention and customer value.
Why Choose SIGMA?
It's not the sexiest thing in the world, but data hygiene is one of the most important elements of successful marketing.
SIGMA brings more than 25 years' experience of finding manageable ways to bring data together from lead management, CRM, campaign execution, web analytics, and other types of data.
SIGMA develops the business rules for determining the priority of your systems' information and provides world-class automated data integration, hygiene, and management capabilities so that you know your data is right when you go to market.
Fast Forward: Retention is a customized retention model that uses your existing customer data to identify conditions that are most associated with losing customers.
What Do I Get?
Case Studies & Solutions:
Learn more about SIGMA Marketing Data Integration: