SIGMA Marketing Insights News

Established in 1985, SIGMA Marketing Insights is an integrated marketing services company with a national client base of Fortune 1000 companies. Headquartered in Rochester, NY, we assist our clients in creating more profitable customer relationships through analytics, strategic one-to-one communication programs, and marketing technology.

	SIGMA Marketing Names Stefan Willimann CEO The move signals a new strategic turn for SIGMA, which continues to invest in marketing analytics and customer intelligence technology to help clients drive more revenue from their customer data.
	Data Management Roadmap: 5 Critical Multichannel Milestones Now featured in Chief Marketer: "The multichannel, big data future is here now. If you haven't already, you need to get smart fast about the data you'll need."
	SIGMA Marketing Offers Affinity Marketing Assessment Now featured in MarketWatch: "The Affinity Marketing Maturity Assessment examines six performance categories that exemplify the initial and higher level maturity stages."
	First a Data Hub — Then Marketing Automation Now featured in Direct Marketing News: "Marketers know that successful customer engagement involves leveraging customer data, turning it into intelligence, and then making smart marketing use of those insights... But few of these tools take on the hardest, least exciting tasks of getting the data right."
	SIGMA Marketing Launches Customer Intelligence Hub SIGMA has introduced its Customer Intelligence Hub, a more flexible and robust customer database and insights solution that offers both business-to-business and business-to-consumer marketers numerous advantages over highly customized, costly database systems.
	Six Steps to Affinity Marketing Success SIGMA outlines six steps businesses can take to launch an affinity marketing program that creates profitable relationships.
	Forget the AOR -- Now, It's All About The Team of Record When General Motors announced that it was naming a creative agency for Chevrolet, and selected not one shop, but a joint venture, it was a sign that the "team" approach to advertising isn't just another fleeting trend.
	Engagement Strategies Bank Marketers Can't Ignore Bank marketing today has lost much of its early competitive edge, as other industries have surpassed it with their use of marketing technology and analytics.
	SIGMA Marketing Creates New Website for FMC North America Crop SIGMA announces the launch of a new, improved website for FMC Corporation, Agricultural Products Group -- North America: www.FMCCrop.com.
	Independent MSP Research Report Features SIGMA Marketing SIGMA has been highlighted by Forrester Research, Inc. in its report, US Database Marketing Service Providers: Alternatives To Consider.

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