SIGMA Marketing Insights Statement of Privacy
Respecting and Protecting Your Privacy
Your right to privacy should be respected and protected at every opportunity. At SIGMA Marketing Insights ("SIGMA"), that is our commitment to you — and to every business customer we serve. As part of our pledge, we are providing this notice to explain our online practices, the individual choices you can make regarding your personal information and how your personally-identifiable information is collected and used.
Typically, a visit to the SIGMA website does not require you to disclose any information about yourself. There may be occasions, however, when SIGMA may require details about you, such as your name, address, and email address. Of course, we can only collect this information when you voluntarily submit it to us as part of a survey, or when you register for white papers or other communications. For example, the SIGMA website will regularly offer you opportunities to receive informative white papers and other communications of interest. If you register to receive these communications, you will be asked to provide your email address, the topics in which you are interested, and other demographic information. [Depending on the type of request, additional information may be required.]
How We Use Personally-Identifiable Information
If you decide to provide us with personally-identifiable information via the SIGMA website, SIGMA will use your personally-identifiable information to fulfill white paper or other communications requests. We may also use the personally-identifiable information you provide to:
- a) simplify your access to the website so you will not have to enter personal information on follow-up visits;
- b) customize the website content that is most relevant to you; and
- c) notify you about important news concerning new products and services, product updates, technical support issues, and special offers we think you may be interested in.
It is SIGMA's explicit policy not to sell, rent, or lease any personally-identifiable information. The only such information we will share with our partners is the personally-identifiable information you input voluntarily. However, SIGMA reserves the right to disclose any and all pertinent website visitor information to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate.
In the process of administering the SIGMA website, we maintain and track usage through Web server logs. Web server logs provide such information as the types of browsers accessing the website, what pages receive high traffic, and the times of day our servers experience significant load. We use this information to improve the content and navigation features of the SIGMA website. Anonymized or aggregated forms of this information may be used to identify future features and functions to develop for the website and provide better customer service. We do analyze some of our SIGMA website services, [such as Demos and Downloads], at the individual level in order to improve the quality of those offerings and to better tailor our marketing to our customer needs. In general, Web analysis data is not used by SIGMA to identify you personally.
Please note that some electronic communications at the SIGMA website may record anonymous data related to the response. Analysis of this data is solely for the purpose of improving the content of the SIGMA website and customer service.
Keeping Information Secure
To secure your important personally-identifiable information, and your peace of mind, SIGMA has put reasonable physical, electronic, and managerial procedures in place to safeguard the personal information we collect on the SIGMA website. Such steps allow us to prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of the personally-identifiable information you provide.
As a convenience to you, links to third-party websites are available from the SIGMA website. If you decide to use these links, you will leave the SIGMA website. Please be aware that SIGMA has not reviewed these third-party websites and does not control them. In addition, SIGMA is not responsible for the content of these sites or their privacy policies. Furthermore, SIGMA does not endorse or make any representations about third-party websites or any information, software or other products or materials found there, or any results that may be obtained from using them. [As always, your decision to access any of the third-party websites linked to the SIGMA website is done so at your own risk.]
SIGMA offers you the opportunity to "opt-out" of having your personally-identifiable information used for purposes not directly related to your access to and experience at our website at the point where we ask for the information. For example, we provide an "opt-out" mechanism if you do not wish to receive unsolicited email marketing materials from us and we will take reasonable steps to honor such email opt-out requests.
Should you have questions or concerns about this Privacy Statement, please email us at firstname.lastname@example.org.
SIGMA Marketing Insights
One Cambridge Place
1850 Winton Road South
Rochester, NY 14618