SIGMA’s end-to-end marketing solutions focus on customer acquisition, retention, loyalty and sales enablement. Building on customer insights from marketing analytics, SIGMA develops integrated, multichannel marketing programs that create brand engagement with highly targeted customers and prospects. Advanced profiling, multi-segment analysis, predictive modeling and web analytics create the foundation for intelligent campaign implementations. SIGMA strategies are fully measurable to track marketing return-on-investment.
SIGMA delivers a wide range of marketing technology solutions for its clients; building and hosting customer and prospect databases while implementing tools that make the data and insights actionable. SIGMA integrates best-in-breed marketing technologies such as business intelligence (BI) tools, campaign management and MarketMiner, our proprietary suite of highly automated analytical tools. SIGMA integrates multi-channel messaging solutions to deliver targeted with leading branded technology products.
Marketing Analytics
Engaging your customers by combining customer insights with best-of-breed analytics and measurement techniques.
Marketing Technology
SIGMA can help you explore which marketing technologies are appropriate to fit your team's needs and readiness. We'll introduce you to best practices for implementation and integration, as well as support your your internal teams or handle the integration in a turn-key fashion.
Multichannel Marketing
Optimized customer messaging across multiple channels requires new marketing technologies, skills and processes. The SIGMA team delivers all three.
Program Design and Development
"I need to get more customers, fill my pipeline, close the sales cycle, increase new business faster and at lower cost."
"I need to stop the bleeding, hold on to good customers who are leaving, figure out which customers are leaving and why, and which ones I should let go."
Create the perfect customer relationship journey by utilizing a foundation of marketing analytics, determining success measurement strategies, and creating unforgettable customer experiences, while optimizing and maximizing every point of contact.
"I want to improve cross-sell, up-sell, the lifetime value of my customer, or sell new products to existing customers."
Deliver better results when you learn how to balance lead quantity vs. quality. Get fewer, but better-qualified leads and nurture them in a high-touch, automated program until they are ready to buy.
"My sales team needs more help from marketing for demand generation; they think marketing delivers junk leads. We need to grow our pipeline, manage the channels, make the sales process easier, make my salespeople smarter and faster."
Turn your best customers into a marketing powerhouse with the SIGMA Evangelist solution.
SIGMA can help you develop a scalable, efficient, knowledge-based solution to support rapid growth of your affinity marketing partnerships.
- Partner and Reseller Programs
If your company sells through partners, resellers, VARs or distributors, your data is complex and you often have visibility to the end user.
"Distributed Marketing is where Brand Management and Campaign Management meet." - Dave Frankland,
Forrester Research
SIGMA's collection optimization solution applies successful direct marketing practices to enhance collection processes through the use of predictive models and personalized multi-segment messaging.