Fill vital information gaps and answer your most important consumer and business questions.
Whether you need a business-to-business, business-to-consumer, customer/prospect or quantitative/qualitative research solution, we'll guide you through the questions, methodologies and technologies that generate the most relevant and impactful strategic insights and tactical recommendations possible.
Specialized areas:
Product/Message/Offer Optimization
SIGMA uses a refined conjoint analysis approach for strategic development of products, services or messaging. Customers can't always tell you what they want, but they'll know it when they see it, and this approach exposes a wide range of choices to consumers who can vote on their favorites. Fundamentally, the idea is to identify customer "hot buttons." We do this by systematically varying the messages that we give to client-defined targets.
First Impression Analysis
This solution allows the marketer to receive critical feedback from their customers early during a campaign. The feedback is then used to gauge and improve campaigns for the future. This research closes the loop and enables continuous improvement by having actual customer feedback before the end of a campaign.
Customer Relationship Research
- Attitudinal and Needs-Based Segmentation
- Information Gap Survey
- Loyalty Drivers
- Share of Wallet
- Customer Retention and Triggered Campaigns
- Brand Perception
Information Gap Research- Database Augmentation and Segmentation
- Primary Research Database Building
Qualitative Studies
Allow you to get the answers to "How?" "What?" and "Why?" in an in-depth or group dynamic environment - depending on your objectives.
- Focus Groups and In-Depth Interviews
- Idea Generation and Mining
- Marketing Research Consulting
- Qualitative-Quantitative Research
Competitive Assessment
Competitive Assessment involves a combination of secondary research to uncover known, publicly available information concerning the study objectives and specially designed primary research to close information gaps. Examples of key competitive indicators are Share of Wallet, Multi-Brand Loyalty and Substitutability.