The realities of marketing have been turned inside out.

Rapid change is being driven by ever-growing demands by buyers for more relevant information, more flexible ways to shop and purchase, and greater choices for those products and services than have ever existed before. Marketers must be able to react and serve 24/7, managing an “always-on relationship.”

Customers have moved from being passive observers to taking charge of the sales process. Instead of Customer Relationship Management, they are now managing you, their vendor or supplier. If they can't find what they want from one brand, they'll quickly take their business elsewhere. Marketers must satisfy to survive.

Marketing is being overwhelmed by ever-increasing streams of data about customers, produced by continuously evolving media, yet marketing programs are highly dependent on capturing and making that data work to the marketer's advantage. Marketing and technology have merged in ever-more complex ways, requiring new skills and new investments.

The drumbeat of ever-increasing pressure to produce ROI rolls on. As data, technology and communications channels become more complex, the challenge to prove repeatable marketing ROI is becoming more and more difficult.

Are you ready? SIGMA's mission is to help you meet this new reality.

This rapid change has created 4 major challenges for marketers:

1.) Managing ever-increasing amounts of data.

A crashing wave of consumer data from websites, mobile phones, social networks and point-of-sale technologies is washing over marketers everywhere.

Access to data is being given, and demanded, well outside of the traditional corporate marketing department, giving rise to innovation and new issues of control, privacy and staffing across the organization.

2.) Turning marketing insights into marketing action.

More marketing information is being analyzed, used and shared than at any time in history by marketing, sales and service people who are creating conversations with the customer and trying to close the sale and hold tight throughout the customer's lifecycle.

In the drive to fully leverage analytics for marketing, organizations have made the investment in tools, technology and staffing, but are struggling to turn the analytics into actionable strategies.

3.) Managing a dynamic dialogue across multiple channels.

The media we can use to talk to customers and prospects is expanding at the same time that exciting new tools and technologies are crowding the market to help coordinate all those new touch points.

Integrating communications channels is one of the most important hurdles marketers face today, and marketers struggle to deliver a consistent brand face across channels. Media integration cannot happen without data integration, and this more mundane part of the equation often stymies progress at organizations large and small.


"Engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time." – Forrester Research*

4.) Getting the technical and strategic know-how to make it happen – NOW!

SIGMA Marketing Group is an integrated team of marketing professionals who can help you manage the complexity of multichannel campaigns with an eye on ROI.

A team that – doggedly aims to understand your business, objectives, goals, needs and target audiences at the beginning of every project to ensure that the outcome meets your expectations and brings value to your organization.

A team that – offers highly experienced, highly trained professionals in marketing technology, analytics and strategy development. Your SIGMA team will be chosen specifically to meet those criteria in your vertical market. You will have our best minds. 
   
A team that – brings the expertise to look into a client's data and find insights that we turn into innovative marketing programs, fine tuning them to deliver optimized results, designed to increase profits.

A team that – can help integrate best-of-breed solutions based on your customized needs. Designing solutions that meet YOUR business needs using proven, customizable solutions, rather than forcing your business to conform to the capabilities of a single technology or software.

"Marketers should assess their partners using the three I's – ideas, interaction, and intelligence – to select the right partners. Marketers … will lay the groundwork for partners that are more agile, can build long-term relationships with active customers and communities, and can use data to drive real-time decisions."

"The Future of Agency Relationships," – Forrester Research**

Contact SIGMA to start a partnership for the future of marketing. 888.277.9837