With 25+ years experience in the database marketing industry, Martha has been instrumental in designing solutions that help SIGMA’s clients acquire and retain their customers with integrated analytics, strategy and marketing technology.

During the course of her career, Martha has worked with over 80 national clients, helping them build profitable marketing strategies. Before joining SIGMA, Martha was the Senior VP and Director of Ingalls Direct in Boston’s Back Bay, and earlier was Vice President of Direct Marketing for Goldome Bank in Buffalo. She also held Media Director positions at Rapp & Collins and McCann Direct in New York City.

Martha has enjoyed board memberships for the Rochester Ad Council, Memorial Art Gallery, Western NY Landmark Society, and Rochester’s public broadcasting organization, WXXI. Her volunteer activities focus on helping cultural and human services non-profits improve their marketing and communications abilities. Martha earned a B.A. in American History from Wesleyan University in Middletown, Connecticut, and has written two local histories. She is an avid perennial gardener.