Prior to joining SIGMA, Bill was Vice President, Consumer Markets, at Harte-Hanks, where he worked on several automotive, travel, entertainment and retail accounts. He has also held senior account leadership roles at Acxiom, TeleTech and Minacs. Bill has consulted with a variety of clients about growth, organizational alignment and CRM strategy. Over his career, Bill’s ability to work closely with customers to successfully identify marketing issues and develop and implement comprehensive multichannel solutions has enabled him to grow business relationships and ensure high levels of customer satisfaction.

He is a member of the Detroit Direct Marketing Association (DMAD) and has served as co-chair for the association’s annual integrated marketing services symposium. He earned a bachelor’s degree in Economics from Denison University and has attended the Executive Development Program at Northwestern’s Kellogg School of Management.