Barb Coté, Creative Director
Barb brings over 20 years of advertising and direct marketing experience to SIGMA Marketing Group. She is responsible for developing strategic marketing messaging based on insights derived from SIGMA’s analytics, and overseeing production for all forms of media, from print to TV and radio. While at SIGMA, she has created multi-channel marketing solutions for more than 30 different clients.
Barb has been a speaker at conferences for the Direct Marketing Association, and for the Rochester Chapter of the American Marketing Association. She has taught as an adjunct professor at RIT and Nazareth College, and serves on the board of the Rochester Chapter of the American Marketing Association. Prior to SIGMA, Barb worked as an art director and freelance illustrator. Barb graduated from Syracuse University with a BFA in Illustration.
SIGMA has received recognition for Barb’s creative work from The Admissions Advertising Marketing Association, Procter & Gamble, Summit Creative Awards, The Service Industry Advertising Association, UNYDMA, The Web Marketing Association and Xerox.
Connect with Barb:
Read Barb's popular blog posts at Fifth Gear Analytics:
Paint by Numbers: Guided Design Through Web Analytics.
8 Tips to Improve Campaign Landing Pages.
7 Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof.
5 Steps to Delivering High-Performance Email Campaigns.
Social Media Analytics: The Next DEWmocracy?
Are Your Customers Suffernig From Email Fatigue?
Predictive Analytics: Use Your Noodle.
View all of Barb's articles at Fifth Gear Analytics.