Company data is often stored in different departments, divisions, or even sites throughout an enterprise. Pulling it into a centralized marketing data warehouse yields business intelligence for senior sales and marketing management to make strategically informed decisions about customer retention and customer value. Integrating customer data with other third-party data sources yields significant insights about your customers and prospects.

At SIGMA, we turn your data (along with other sources) into an information powerhouse that can automate more marketing processes, from data hygiene to multi-channel messaging and campaign management. Experience working with thousands of data sources of varying formats and structures has taught us the value of key quality control procedures and best-in-breed tools that are integrated, maintained and enhanced.

Customer Data Integration has been a core competency of SIGMA for 25 years. Using best-in-breed tools and a generation of proprietary techniques, we bring clients' disparate data together and make it "Market-Ready."

• Online/Offline Data Integration
• ETL processing
• Data Collection
• Master Data Management
• Data Hygiene and Merge/Purge
• Data Enhancement
• Third-Party Data and List Acquisition