Cloud computing and SaaS solutions in the marketing and sales arena make it much easier for marketers to begin implementing marketing automation applications and solutions – often without the support of their IT departments. SaaS or Cloud-based marketing tools enable collaboration from anywhere. Because users access applications via the Web, team members update and view it at any time and at a faster pace. They also can be delivered with a lower cost and a more predictable "per seat" pricing model.

Moving data into the Cloud from disparate sources, integrating it with the right tools and assuring it is properly managed with the highest quality controls and availability can be daunting for non-IT professionals, let alone for those whose primary goal is to take action from the insights that optimized data bring. SIGMA's Cloud Service not only assures accessibility, but it marries the expertise and processes around your data with proven technology, analytics and marketing expertise so you have a powerhouse of insights to engage your customers.

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