We often compete with organizations that offer just one or two of the services we provide, and for whom the practical realities of integrated implementations are not always paramount in what they deliver. When a client is looking for a broad range of services, however, we believe that SIGMA's end-to-end solution is a better way to accomplish their objective. We believe most clients would rather spend time on marketing strategy rather than trying to integrate multiple suppliers.

Smaller, More Nimble, Personalized Attention From the Principals

Some of our competitors offer the same kind of end-to-end integrated services we do – and are much, much larger than SIGMA.  Differentiating ourselves from these admirable competitors is more a matter of client preference – does the client receive the kind of attention they need from a much larger organization? Does the client hope to work with the principals of the firm? Do internal issues of working with multiple business units of a large services firm get in the way of smooth integrated marketing support? SIGMA's compact size offers clients a tightly integrated team with stable, senior-level support for all aspects of the solution.

A Proactive Point of View, Not Order-Takers

SIGMA has a point of view on our clients' businesses and opportunities – consumers are now in control of the brand relationship and our clients need to think about how they can deliver "Always-On" terrific customer engagement. We hope to help our clients build roadmaps to enable great customer engagement.  Whether reaching your goal takes enhanced marketing analytics, strategy or technology, we'll work with your team to map out a plan to help you get there; we don't just wait for the phone to ring!

Vision

SIGMA sees the marketing database of old being replaced by a Customer Intelligence Hub that integrates online and offline data. This Hub will be extremely valuable to our clients as they look to engage with their customers more effectively across multiple channels.  And, as a result, attributing revenue across these channels will become one of the highest priorities for marketers, and SIGMA plans to continue to build out our services in this area.

Our business will continue to transform as new channels of marketing evolve and the avalanche of data requires new insights.  The driving focus for SIGMA will continue to be an emphasis on integrating strategy, technology and analytics.