Marketing Analytics

The world-class analysts of SIGMA's Marketing Analytics Group dive deep to solve your marketing problems, unearthing the valuable insights that let you do more with your data.

  • Identifying the best new prospects
  • Revealing your customers at risk
  • Segmenting your most valuable customers

SIGMA provides the customer intelligence that gives you the ability to target, track and measure your initiatives across multiple channels, engaging your customers by combining customer insights with best-of-breed analytics and measurement techniques:


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Fast Forward: Acquisition

Fast Forward: Acquisition is a customized, customer acquisition look-alike model that identifies your best prospects for campaigns or targeting lists.


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Fast Forward: Growth

Fast Forward: Retention is a customized retention model that uses your existing customer data to identify conditions that are most associated with losing customers.


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Fast Forward: Growth

Fast Forward: Growth is a customized predictive model that uses your existing customer data to identify segments and customers who are ripe for cross-sell or upsell opportunities.


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Fast Forward: Segment Profiling

Fast Forward: Segment Profiling groups your customers into relevant-to-you segments to enable targeted messaging to current customers and best prospects.

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