About SIGMA Marketing Insights

Established in 1985, SIGMA Marketing Insights is an integrated marketing services company with a national client base of Fortune 1000 companies. Headquartered in Rochester, NY, we assist our clients in creating more profitable customer relationships through analytics, strategic one-to-one communication programs, and marketing technology.

Analytics & Strategy

  • Identifying the best new prospects
  • Revealing your customers at risk
  • Segmenting your most valuable customers

SIGMA dives deep to solve your marketing problems for the valuable insights that power your acquisition, retention, and growth strategies.

The solid foundation of analytics helps drive SIGMA's Strategic Marketing Assessments that maximize your marketing ROI with technology, data integration, measurement, and automation to help you get the most out of your budget and your team.

Marketing Technology Integration

  • Connecting and consolidating all your data sources into the single 360-degree customer view
  • Cleaning the dirtiest data with world-class data hygiene processes

Your big investment in the latest and greatest campaign management tools goes up in smoke if your data is a disaster and you spend more time cleaning files than deploying successful strategies. SIGMA's expertise in managing, and combining data helps you get the value you expect from that investment in tools.

With over 25 years of experience integrating data from hundreds of operational, campaign management, and multichannel systems, SIGMA has the tools and techniques to make the data connections you need to drive your marketing operations systems now and in the future.

Learn more about SIGMA Marketing Insights:

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